On the 2nd of July, 2019 the BeSmart team was extremely happy to launch the BeSmart Application. After running successfully a User Acceptance Testing, the App was ready to be disseminated to all BeSmart participants candidates. At present, the experiment counts 50 “BeSmarters” and recruitment continues, as BeSmart participants must reach the 200 drivers. In the first phase of the experiment participants are asked to drive in the way they usually dο, without receiving any feedback on their driving behavior from the smartphone application. The purpose of this stage, referred to as ‘‘Phase 1”, is to learn drivers’ naturalistic driving characteristics, which provide a baseline for comparison.