4rth Phase of the Experiment

After driving for two months during the 3rd phase of the experiment, BeSmarters entered the 4th phase of the experiment on the 16th of February! Phase 4 enables the driver to view the Compare feature. This feature allows users to compare their score with the score of the average driver and top drivers, per selected period. Comparative evaluation with other drivers is an intervention based on providing incentives to improve driving behavior in a context of “social gamification”.