“BeSmart – Multi-modal driver behaviour and safety support system on the basis of smartphone applications” is a research project, co-financed by the European Union – European Regional Development Fund (ERDF) and Greek national funds through the Operational Program” Competitiveness, Entrepreneurship and Innovation” (EPAnEK) of the National Strategic Reference Framework (NSRF). This research project is carried by OSeven Single Member Private Company and the Department of Transportation Planning and Engineering of National Technical University of Athens (NRSO-NTUA).

The objective of the project is to develop an innovative and seamless Internet of Things application with tools to evaluate and improve the behaviour and safety of all drivers (car drivers, powered two-wheelers, cyclists, professional drivers) along multi-modal trips.
Within the framework of the project, a 200-driver naturalistic driving experiment will be conducted in order to:
collect data along multi-modal trips by means of smartphone technology and
develop measures by means of novel technology applications, namely smartphone applications and a web-platform, allowing to inform, notify, motivate and train the drivers, to improve their critical skills and reduce their errors and their accident risk.

The interventions developed and tested include two-levels:
personalised feedback will be communicated to all drivers, with scores, statistics and reports, allowing them to identify their critical deficits or unsafe behaviours for different modes, and
incentives within a social gamification scheme, with personalised target setting, benchmarking and comparison with peers.

The project is driven by a user-centred, ergonomic and low-cost instrumentation approach, which allows flexibility in data collection and handling, and increases the exploitation potential for wide acceptance by the end users of the proposed tools. The key expected impacts include significant benefits on road safety and other societal impacts, as well as new approaches for driver training and support, safer use of vehicles and enhancement of innovation capacity and creation of new market opportunities for businesses.

In this website, information is available on the people participating in this research, the work programme and the various publications (Deliverables, scientific papers) of the project, as well as news (progress, events) and several interesting related links.